GROHE Zedra

• Kitchen Innovation Award 2021: GROHE Zedra wins “Golden Award – Best of the Best” in the category “Kitchen Faucets and Sinks”

• The jury particularly highlights user-convenience, innovation, product benefits, design and ergonomics

• GROHE Zedra simplifies everyday kitchen tasks with its innovative Triple Spray

Düsseldorf, March 16 2021 – It is official: Consumers trust in the qualities of GROHE Zedra. The reinvented line of kitchen faucets was awarded the “Golden Award – Best of the Best” in the category “Kitchen Faucets and Sinks” of the Kitchen Innovation Award 2021. The jury and consumers were impressed with the kitchen faucet’s intuitive operation and its variety of functions. The highlight among the many user-friendly features of the GROHE Zedra is the Triple Spray, which is so far unique in the GROHE product portfolio and offers additional comfort for everyday kitchen challenges. Zedra is a fantastic example of GROHE's product philosophy: consumer-centric design combined with state-of-the-art technology, which additionally enables a more sustainable water consumption. Therefore, the award is a great acknowledgement for the brand because it is "from consumers, for consumers" and particularly honors products standing out in the areas of design, innovation, user-convenience, ergonomics, and product benefits for users.

Always a perfect fit: Flexible handling for every need

A modern kitchen faucet does not only have to look good, it also needs to be functional and comfortable to use – in short, it has to be a true kitchen helper. With its versatile functions, the GROHE Zedra line, available in a Chrome or a Supersteel finish, meets these requirements and has what it takes to be a true everyday hero in the kitchen. The pull-out spray arm offers flexibility and is ideal for preparing vegetables or cleaning the sink. A unique benefit is the integrated Triple Spray: When in need of a very condensed spray for cleaning recalcitrant dirt from pans, the Blade Spray is the mode of choice, while the Shower Spray is ideal for rinsing vegetables. The Laminar Spray provides a strong, clean spray that prevents splashing when filling pots. Once the job is done, the spray arm retracts easily into place thanks to a magnetic docking system – smooth and easy. This also applies to the installation of the faucet: Thanks to the GROHE FastFixation Plus mounting system, installation is hassle-free, making a kitchen upgrade with GROHE Zedra an easy task.

Same performance with less water? The Blade Spray is powerful yet it saves up to 70% of water compared to the Shower Spray, making Zedra faucets true trailblazers for a more sustainable water consumption. Additionally, the integrated pause button on the pull-out spray arm allows users to stop the water flow while, for instance, moving around pots, helping users to save water and keeping them from accidentally flooding the kitchen counter. GROHE Zedra faucets thus mean more user comfort and sustainable water consumption for your customers’ kitchens.

Moreover, GROHE Zedra faucets offer advantages in terms of safety and health: Dedicated inner waterways ensure that the water does not get in contact with lead and nickel within the faucet. This makes GROHE Zedra extra safe, especially for households with children.

A modern touch: Zedra meets EasyTouch

Regardless of the strength of the spray, Zedra faucets always offer easy and intuitive operation. A convenient addition to the system is Zedra Touch, the Zedra version of GROHE’s EasyTouch technology. The technology enables users to control the water flow with the touch of a hand, wrist, or elbow. This ensures extra hygienic conditions in the kitchen - great for dirty hands and, especially, when cooking meat or fish. The temperature can be pre-set for the EasyTouch function via an integrated mixing valve, ensuring a safe water temperature and preventing scalding.

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