About
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.
GROHE’s dedicated portfolios
The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA
GROHE X Universe
GROHE X curates inspiration and information in many different languages – tailored to the interests of our different target groups. This enables both end consumers as well as professional partners and press members to create their own individual GROHE brand experience.
As we are eager to engage in physical encounters again, GROHE X is expanding its digital community by introducing the GROHE X Brand & Communication Experience Center in Hemer, Germany, which combines a physical visitor facility and five state-of-the-art studios for training and content production as well as hybrid events. Three GROHE X Motion Trucks complement the cutting-edge brand experience by bringing it directly to the customer.