LIXIL Global Design and
Brand Identity

At the heart of
LIXIL




Achieving the goal of making better homes a reality for everyone, everywhere, requires a deep, thoroughly researched understanding of consumers – so, for the LIXIL Global Design team, everything begins with consumer-centric thinking.

LIXIL Global Design

A diverse and global team

The LIXIL Global Design team is committed to attracting and retaining the best design talent in the world. With a global scope, the team is a celebration of creativity, collaboration and cultural diversity.

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GROHE Design Stories: Let's talk trend & design

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“Design must be the voice of the consumer in an organization. It must be the objective barometer, keeping the brand relevant and adding value to society.”

Paul Flowers

Leader, LIXIL Global Design and Brand Identity

Award-winning products and how they change the way we live

    GROHE Everstream

    The endless shower

    The water-recycling shower system uses as little as a quarter of the water and a third of the energy typically required by traditional showers, translating into a cost-saving of up to 65% a year for a four-person household and up to 70% fewer CO2 emissions, depending on individual shower habits.

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    The water-recycling shower system uses as little as a quarter of the water and a third of the energy typically required by traditional showers, translating into a cost-saving of up to 65% a year for a four-person household and up to 70% fewer CO2 emissions, depending on individual shower habits.

    GROHE Essence Phantom Black

    Elevate Your Bathroom Style

    As a perfect contrast to the shiny-white bathroom concept, the iconic GROHE Essence is now available in the new Phantom Black color. Thanks to our advanced lacquer-coating technique, all GROHE Phantom Black products are more durable, and more resistant against corrosion, fading, scratches, and fingerprints than black variants treated with powder coating.

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    As a perfect contrast to the shiny-white bathroom concept, the iconic GROHE Essence is now available in the new Phantom Black color. Thanks to our advanced lacquer-coating technique, all GROHE Phantom Black products are more durable, and more resistant against corrosion, fading, scratches, and fingerprints than black variants treated with powder coating.

    GROHE SPA Atrio Private Collection

    A personalized touch in the bathroom

    Atrio Private Collection relies on individuality and customization. The wide range of levers, Caesarstone Quartz inserts, and colors allows a finely harmonized personalization of the bathroom. The product collection meets the demands of different styles from minimalist to classic, while at the same time remaining true to the series’ basic design features and timeless appearance.

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    Atrio Private Collection relies on individuality and customization. The wide range of levers, Caesarstone Quartz inserts, and colors allows a finely harmonized personalization of the bathroom. The product collection meets the demands of different styles from minimalist to classic, while at the same time remaining true to the series’ basic design features and timeless appearance.

    GROHE Blue Watersystem

    Our solution for a plastic-free future

    Besides the functions of a regular kitchen faucet, the GROHE Blue Watersystem delivers chilled, filtered drinking water in still, medium or sparkling at the touch of a button. By switching to refined tap water, single-use plastic bottles can easily be eliminated from the kitchen, resulting in a saving of up to 800 units a year for a family of four*.

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    Besides the functions of a regular kitchen faucet, the GROHE Blue Watersystem delivers chilled, filtered drinking water in still, medium or sparkling at the touch of a button. By switching to refined tap water, single-use plastic bottles can easily be eliminated from the kitchen, resulting in a saving of up to 800 units a year for a family of four*.

Our insights for you

GROHE X Summit 2023
GROHE X Masterclass – Making homes sustainable

Two expert designers look at ways in which consumer behaviour can be influenced to make homes more sustainable

Macro Trends
Consumer-centric trend approach to create GROHE products that matter
GROHE X Summit 2023
GROHE X Masterclass – Adapted to our needs

Our top designer looks at how everyday products will have to be adapted to the evolution of the home

GROHE-X_Colors_01
Black expands the GROHE Colors Collection

Design news and stories

The New Wave
GROHE SPA installation at Milan Design Week
SPA_Thumbnail_woman on beach
The SPA Story
ICOn3D
Professional Development for Architects
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The Water From The Tap Story
*DUH 2019, https://www.duh.de/mehrweg-klimaschutz0/einweg-plastikflaschen