LIXIL Global Design and
Brand Identity
At the heart of
LIXIL
Achieving the goal of making better homes a reality for everyone, everywhere, requires a deep, thoroughly researched understanding of consumers – so, for the LIXIL Global Design team, everything begins with consumer-centric thinking.
GROHE Design Stories: Let's talk trend & design
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“Design must be the voice of the consumer in an organization. It must be the objective barometer, keeping the brand relevant and adding value to society.”