GROHE X Fact Snack 

Reinventing the core – Insight-based innovation

Certain products transcend the merely functional and connect with users on a deep level. These tend to be the ones that stick around and become part of the design landscape we inhabit and absorb almost without thinking. Although they seem to exist on a subliminal plane, their invention is deliberate and requires a great deal of focused effort. Creating products that just “work” is after all the object of good design. 

One such product we are proud to call our own is the GROHE Eurosmart faucet. It has been making our bathrooms smarter and more user-friendly since 1999. On reason it has been around so long is that it has changed with the times and adapted to users’ needs. One of the people responsible for that process of observation, research and adaptation is Senior Designer Jungboem Han, whose talk today considers the importance of user insights in reinventing successful products, and how innovation doesn’t always mean starting from scratch.