GROHE X Masterclass 

Making homes sustainable – Small changes that spark big influences

Influencing public behaviour isn’t easy. Because any appeal to change our ways will always be met by the suspicion that our efforts are pointless unless everyone joins in. As successful designers such as Patrick and Duarte know, for an idea or product to change the game it must land at the moment when enough people have identified a need, and it must be attractive enough to tip them over the edge into positive action.   

Sustainability in the home is almost certainly having its moment. If ever there was a time when people are having the same thought simultaneously – we need to make our homes more efficient, economical and ecologically friendly – it is now. Luckily products have been coming on to the market for some time now that answer this collective call. From bathroom taps that run cold in the centre position so you don’t absent-mindedly fire your boiler every time you brush your teeth, to cisterns that cut water use, to filter systems that do away with plastic bottled water and plastic waste, our designers have been busy creating the products that will revolutionise our homes. 

The great thing about public behaviour is that once the penny drops the savings will be huge – both for individual households and across societies – and the positive effects far-reaching.