GROHE returns to Milan Design Week 2025

Step into the GROHE Aqua Gallery at the historic Garden Senato from 8-13 April 2025, and discover the beauty of the Pure Joy of Water

GROHE is unveiling a new immersive experience at one of Milan’s most iconic locations: the Garden Senato. Nestled at Via Senato 14 in Milan’s prestigious fashion district, the garden blends historical charm with contemporary design, providing the perfect backdrop for the GROHE Aqua Gallery.

Traditionally a gallery honours and reveres the beauty of art. In Milan, the GROHE Aqua Gallery celebrates the beauty of the Pure Joy of Water, and the presentation of precision artifacts that deliver water, seamlessly blending form and function.

Building on the success of the Red Dot “Best of the Best” award-winning GROHE SPA installation at Palazzo Reale during Milan Design Week 2024, GROHE is transforming the Garden Senato into an unforgettable exhibition space.

Discover the GROHE Aqua Gallery

Location:
Garden Senato, Via Senato 14, 20121 Milan

Opening Hours:

• April 8/9 from 10:00am-7:00pm CET
• April 10 from 10:00-4:00pm CET
• April 11/12 from 10:00am-9:00pm CET
• April 13 from 10:00am-6:00pm CET

A unique exploration of design, innovation and sustainability

“Guided by GROHE’s brand purpose of ‘Pure Joy of Water’, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers a compelling insight into the innovation, design, and development of our products,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.

Within carefully curated spaces, the GROHE Aqua Gallery will showcase GROHE products as both efficient objects (Function) and crafted artifacts (Form) that deliver meaningful water experiences (Impact). Visit the GROHE Aqua Gallery and explore how these products create a bridge between humans, water, and the environment.

“Design plays a crucial role in linking various aspects of our lives. It requires a deep investigation, analysis and understanding of people’s needs, cultures and traditions. As well as the exploration of the natural environment that creates pathways to develop future innovations and technologies. The GROHE Aqua Gallery reflects the brand’s commitment to shaping a future where design, functionality and responsibility coexist in perfect harmony, crafting the products and experiences that enable people to experience the ‘Pure Joy of Water’,” Speck concluded.

Product highlights to anticipate

Featuring for the first time in Milan is the recently launched GROHE Purefoam, with its proprietary technology that mixes the perfect balance of water and Kinuami soap to deliver a cocooning foam, creating a revolutionary vertical bath like experience, enveloping users in a unique and hydrating skincare sensation.

Another exciting highlight is the new GROHE Essence Crafted Lever. The award-winning GROHE Essence Collection is the brand’s most-specified faucet—in the affordable luxury segment—for projects across Europe and delivers harmonious proportions and sensual-minimalist transitions. The introduction of the new crafted lever variants and an array of color options affords the Essence Collection greater freedom for customization.

Become part of the GROHE Aqua Gallery

Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly blends indoor and outdoor elements to create a one-of-a-kind gallery experience. Set within the tranquil garden, the Aqua Atelier offers a space for reflection and the creation of an Aqua Poem. We invite you to craft your own Aqua Poem, capturing reflections from your visit, before enjoying refreshments at the thought-provoking GROHE Aqua Bar.

Beyond a place to refresh, the adjacent Aqua Bar makes a powerful statement on sustainability. Constructed from recycled bottles, it highlights the environmental impact of single-use plastics and the growing issue of water pollution.

GROHE Aqua Gallery:
Join us at Milan Design Week from 8–13 April 2025 at Garden Senato. Register now for quick and easy access to the GROHE Aqua Gallery and immerse yourself in this unique experience. For more information and updates, follow @grohe_global and @lixilglobaldesign on social media.

GROHE Milan showroom:
Join us at the GROHE Milan showroom to experience GROHE Purefoam: Via Crocefisso 19, 20122 Milano. Open from 8-12 April 2025, from 9:30am-6:00pm CET.

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