The innovative Grohe X motion truck made its first stop in Bulgaria. In a beautiful golf club near Sofia, GROHE Bulgaria organized an exciting event for architects and designers. Our interactive truck was in the spotlight of the event, combining the physical and the digital world of the brand. Thanks to the built-in stage and LED screen, the truck can host events event at some unusual locations.

The event organized by GROHE Bulgaria started with an insightful panel talk discussion about Sustainable project planning with GROHE products. The renowned architects A. Zahariev, T. Kazakov and R. Serafimov shared their experience and opinions on the topic and highlighted the importance of implementing sustainable solutions into new buildings and everyday life.  

After the discussion, the guests were introduced to the Grohe X truck – they had the opportunity to experience the brand in a completely new way, thanks to special VR glasses and 360° Living Spaces. 

At the end there was a special surprise for the guests – everyone had the opportunity to take a golf lesson, followed by networking cocktail.