As Retail Executive and Key Account Manager for GROHE’s MENA operation, Shirine Hanbali is always on the go. The dynamism and diversity of her UAE base really fits with her business philosophy, which puts a lot of weight on strong personal relationships. She’s rightly proud of her skills in connecting with people inside and outside the company no matter who they are. She sees the growth in the UAE retail sector as down to getting the presentation and delivery right for our clients, but also the quality of GROHE products, which meet local expectations in ways our competitors just don’t. With ISH 2023 around the corner she’s busier than ever, but of course she has time for a glass of water with us. After all, in business you have to put friendship first…