It makes us proud that GROHE X is having such a successful awards season. Everywhere it has been entered it has been recognised for its innovation and effectiveness. The latest to celebrate GROHE X is the Digital Communication Awards 2021 hosted by Berlin’s Quadriga University. The DCA reward outstanding online projects and campaigns – their motto is “If it’s digital, it’s at the DCA” – and this year GROHE X took first place in B2B Communications category and third in Content & Publishing. The jury, comprised of leading public relations industry players and academics in the field, were struck by how the business-to-business content on GROHE X allowed the company to interact with our industry partners. This is a huge compliment to the team who created and run GROHE X. Don’t forget, this got started during the pandemic restrictions as a substitute for the kind of three-dimensional interaction we are used to having with partners and clients at trade shows and conferences. That the GROHE X team were able to produce such an effective tool that it has become our main brand digital platform – in the timeframe available and given the other constraints – is an incredible achievement. But the awards also recognise the contribution of everyone at GROHE who has been involved in making and sharing content. GROHE X would not be as lively, engaging and effective as it is without you.