GROHE's Success at ISH 2025

• Bathroom as Wellbeing Hub: GROHE unveiled its groundbreaking Purefoam technology, introducing a multisensory foam experience for the shower

• Sustainability in Action: The innovative Rapido Heat Recovery shower system halves energy consumption by harnessing waste heat

• Design Meets Customization: Visitors at ISH 2025 crowned Concrete as the GROHE Color of the Year, reflecting the growing demand for sophisticated, personalized bathroom aesthetics

Düsseldorf, March 27, 2025 – GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is celebrating an incredibly successful presence at ISH 2025, the world's leading trade fair for HVAC + Water. The event attracted an impressive 163,157 visitors, surpassing the attendance of 2023 and solidifying ISH as a pivotal platform for industry professionals.

Bijoy Mohan, Leader LIXIL International, comments: “The great popularity of ISH underscores the key role the sanitary industry plays: In modern society, the bathroom has evolved into a key space for relaxation and self-care, making wellness a central focus of modern bathroom design. At the same time, sustainability remains one of the most pressing challenges for our industry, with solutions that conserve water and energy playing a critical role in shaping a more responsible future. Even in a challenging market, we continue to invigorate the industry with forward-thinking solutions like GROHE Purefoam and the GROHE Rapido Heat Recovery shower system, setting new standards for modern bathroom experiences. Moreover, we recognize the invaluable role of installers in bringing these innovations to life, and we remain dedicated to supporting them with tailored services and solutions. The overwhelmingly positive response at ISH reaffirms that we are on the right path—delivering not just products, but meaningful solutions that shape the future of ‘Pure Freude an Wasser’.”

Three GROHE Product Highlights from ISH 2025

1. Europe premiere of GROHE's first foam shower: One of the standout attractions at the brand’s booth was GROHE Purefoam, an innovative foam shower technology that elevates the showering experience. By enveloping the body in a soft, warm foam, Purefoam introduces a new dimension of multisensory showering, marking GROHE’s expansion into the European beauty and wellness market.

2. Rethinking resource consumption: As part of its ongoing mission to promote water and energy conservation, GROHE showcased its Rapido Heat Recovery shower system. This concealed system harnesses waste heat from used water to preheat incoming cold water, significantly reducing energy consumption while maintaining a pleasant showering experience. This innovation reflects GROHE’s commitment to sustainability and its Pure Freude an Wasser philosophy, ensuring responsible water enjoyment for future generations.

3. GROHE Color of the Year 2025: GROHE’s consumer-centric approach is rooted in deep insights and direct engagement with its customers. ISH 2025 provided the perfect platform to connect with key stakeholders and gather valuable feedback. In response to the growing trend of customization, GROHE invited visitors to participate in selecting the GROHE Color of the Year 2025, which will be introduced later this year as a Limited Edition. Out of four distinctive color options, the winning choice was Concrete, a refined and sophisticated neutral shade that seamlessly blends into contemporary interiors while expanding GROHE’s timeless color palette.

In addition to its broad product portfolio, GROHE offers a range of practical services to provide the best possible support for installers and make their day-to-day work easier: The GROHE+ loyalty program offers product information, rewards, and support through one convenient app, now available in Germany alongside other key European markets. To enhance reparability, GROHE provides spare parts for up to 15 years and ensures rapid delivery within 48 hours for warranty and service cases in select European regions. Additionally, the GROHE Product Finder app helps professionals quickly identify faucets on-site using AI technology, streamlining decision-making and service efficiency.

GROHE's presence at ISH 2025 was more than just a showcase of products; it was a testament to the brand's dedication to offer “Pure Freude an Wasser” with consumer-centric solutions that enrich lives. GROHE is committed to pioneering innovations that enhance daily water experiences anchored in exceptional quality in fit, feel, and finish, benefit-driven technology, award-winning design, and sustainable resource usage. The strong interest and enthusiastic feedback from visitors reinforced the brand’s leadership in shaping the future of bathroom and water technology.

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