5 consumer preferences

5 consumer priorities when buying a shower system

GROHE survey: 5 consumer priorities when buying a shower system

Düsseldorf, September 11, 2024 – What is important for consumers when looking for a new shower system? In an international survey, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, asked 2,500 people in five European countries to .answer this question(1).

The five main sales arguments are:

1.   77% quality
2.   64% price
3.   52% features
4.   31% sustainability
5.   31% design

5 priorities, one solution: GROHE Tempesta

GROHE Tempesta 110 ticks all the boxes. This affordable bestseller comes with lifecycleenhancing features such as ShockProof – a silicone ring that prevents damage if the hand shower is dropped. The SmartSwitch diverter on the back of the hand shower makes it easy to switch between the three spray patterns with just one finger: soothing Rain, cleansing Jet and revitalizing Massage. On top, GROHE Tempesta is equipped with the water-saving technology GROHE EcoJoy that does not only save water but also money. Recognized with the renowned Red Dot and iF awards, the hand shower – available in round or square – enhances any bathroom.

All of this comes with the hallmark of quality “made in Germany”: Tempesta originates from Lahr, Germany, the birthplace of all GROHE showers and shower systems. Every four seconds, a hand shower leaves the new production line, which can manufacture up to 200 different product variants without needing to be reconfigured. This equates to up to 19,000 hand showers per day, all of which undergo rigorous quality checks during the production process and are 100% traceable.

The GROHE Tempesta hand shower is also available as a shower system with matching head shower and rail. As an all-in-one solution, it provides the perfect match in form and function for an attractive and seamless consultation and hassle-free installation – making it the ideal choice for both installer and consumer.

(1) GROHE commissioned a representative survey with OPINION market research and consulting in five countries (Belgium, France, Germany, Italy and the Netherlands). The survey was conducted in March 2024, with a total of 2,501 people interviewed.



Contact

Contact Card_Natalie Kujat
Contact Card_Natalie Kujat

Natalie Kujat

Communications Manager LIXIL EMENA