GROHE Professional Services

• Comprehensive loyalty program GROHE+: Product information, rewards, and support— all in one app

• New spare parts service: Delivery within 48 hours for warranty and service cases in selected European markets

• Hassle-free product identification: New app GROHE Product Finder allows faucet recognition in a matter of seconds

Düsseldorf, March 2025 – GROHE Professional was developed with one clear goal: to make the daily work of professionals easier, more efficient, and more rewarding. This commitment extends beyond product solutions built on reliable quality, innovative technology, matching designs and sustainable features. It also includes a suite of services designed to enhance professionals' work—offering fast guidance, seamless processes, valuable rewards, and future-proof tools.

Antoine Dutreuil, Leader GROHE Professional, LIXIL Europe, comments: “We’re committed to supporting installers because their craft is our passion. It’s more than just a motto—it reflects our dedication to helping them succeed. Installers are the backbone of our industry and we see it as our clear mission as one of the industry leaders to develop solutions that enable them to excel in their work. With GROHE Professional, we have created a holistic service proposition, together with our professional partners, tailored to their specific needs, which we continuously expand.”

Instant support and loyalty program

This service proposition includes immediate support whenever needed: Whether it's guiding through installation, troubleshooting issues, or offering maintenance tips, installers can reach trained GROHE experts via phone or video call and even WhatsApp. The comprehensive loyalty program GROHE+ takes it one step further by offering advantages such as scanning products and earning rewards unlocking benefits as well as access to product insights, expert training, exclusive events, and dedicated technical support. GROHE+ is currently available in the following markets: Netherlands, France, Belgium, Denmark and now also Germany.

Spare part promise

Always available when required, GROHE’s spare part promise underscores the brand’s dedication to reparability, a vital component of its sustainability efforts. The goal is to extend the life of products and reduce waste. To support this mission, GROHE offers spare parts availability for 10 years for exposed products and up to 15 years for concealed products. To make sure professional partners get these parts precisely when they need them, the brand streamlined its delivery process to provide quick delivery within 48 hours for warranty and service cases in selected European markets. This promise ensures that GROHE products can be efficiently maintained and repaired, thereby enhancing their longevity and reliability.

Effortless product recognition

Acknowledging that time is valuable, GROHE is developing a product identification app to support installers in finding the right spare parts swiftly: the GROHE Product Finder. This AI-driven, digital self-help solution represents a significant advancement: It enables customers and professional partners to perform targeted identification of faucets and its parts directly on-site, providing quick product insights and allowing for informed decision-making in a matter of seconds. For example, if an installer encounters an old or unidentified faucet at a customer’s home, they can simply take a picture using the app. The AI will help clarify the product ID and instantly provide access to the right spare parts and relevant information. This innovative tool will be available for Android and iOS after ISH, ensuring professional partners have cutting-edge technology at their fingertips.

Enabling installers today, preparing for tomorrow

Comprehensive training sessions further enhance the portfolio: they are designed to be practical and hands-on, giving installers insights that they can immediately apply in their work. With a range of physical and digital training options available, installers can choose what best fits their schedule. For those looking for snackable content, the GROHE Training Companion is the way to go. This on-demand learning platform puts dedicated information at the fingertips of installers.
However, the brand's commitment goes further than supporting current installers, it is also about fostering young installers and attracting young talent to the sanitary industry. The partnership with WorldSkills—a platform dedicated to raising the profile and recognition of skilled professionals—is a key building block in addressing the shortage of skilled experts. Additionally, with the GIVE (GROHE Installer Vocational Training and Education) Program, the brand is working together with more than 60 plumbing schools across Europe, providing them with modern equipment and materials to ensure the best possible training for future installers.

Watch the GROHE Professional video, to see the brand’s comprehensive product and service offering at a glance.

Contact