• Matt black continues to be among interior top trends

• GROHE extends its Colors Collection with classy black editions for the GROHE Blue water system 

• Matt black faucets and sinks create an extra-cool urban style for modern consumers

Düsseldorf, March 16 2021 – Black is the new white when it comes to current interior trends and customer preferences. And the trend to the most elegant non-color of all does not stop at the kitchen. All-black kitchen designs are catching on in consumer’s Instagram feeds, home décor magazines, and the homes of style-conscious owners and builders. With ‘Matt Black’, the latest addition to the versatile GROHE Colors Collection, the global brand now allows architects and designers to incorporate bold design statements in kitchen concepts.

“Black is a perfect interior color to play with as it is a perfect contrast to a sea of seamless white, and feels natural alongside concretes, woods, and metal surfaces. Matt finishes in particular can create exiting haptic experiences and are a perfect counterpart to a high-glossy kitchen counter or a shiny bathroom ceramic – creating a balanced look. This is also the new go-to-hue for our GROHE Blue watersystem. With the extension of our successful GROHE Colors Collection, we are answering the increasing desire of our consumers to customize their living space according to their individual taste and enable architect and planners to answer these demands with GROHE products,” explains Patrick Speck, Leader LIXIL Global Design, EMENA. 

GROHE water system in ‘Matt Black’ – an eye-catcher in the kitchen

The combination of state-of-the-art drinking water technology with the latest trend color ‘Matt Black’ makes the GROHE water system a perfect kitchen highlight. Because behind the beautiful design is more than just a simple faucet: The intelligent GROHE Blue system transforms regular drinking water in filtered and chilled still, medium, or sparkling water, making bottled water unnecessary and delivering instant refreshment directly from the kitchen tap. This makes GROHE Blue a great addition to any kitchen as it features great design and furthermore enables consumers to live a more sustainable lifestyle. Additionally, there is GROHE Red, a system that delivers filtered water at a temperature of up to 100° C, putting an end to frustrating waiting times for your customers. GROHE Red is not only easy to operate, but, thanks to a TÜV-certified ChildLock system, it is also very safe. The Matt Black variants of both water systems will be available in summer 2021. 

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