The magic of warm foam: GROHE Purefoam

• A new form of self-care at home: innovative foam function turns soap into warm foam, cocooning the user 

• Upgrade the shower ritual with ease: seamless add-on to the existing shower with effortless operation

• Tailored wellness: exclusive Kinuami body soaps in five selected fragrances for customized shower moments

Düsseldorf, March 2025 – Consumers are shifting away from merely acquiring goods, and instead placing greater value on products that offer enriching and memorable experiences. This evolving mindset inspires a reimagination of everyday rituals, turning them into elevated self-care moments that feel extraordinary. GROHE Purefoam captures this spirit by delivering a unique sensory experience at the touch of a button: The new shower technology transforms specially crafted soap into a warm, weightless foam cloud that envelops users, creating a cocoon-like sensation unlike anything they’ve felt before. Designed exclusively for GROHE Purefoam, users can choose from five Kinuami body soaps, each with an alluring fragrance to complement this unique wellness moment at home.

“GROHE Purefoam invites users to rediscover their shower through a one-of-a-kind sensory experience that elevates the daily shower routine,” says Patrick Speck, Leader LIXIL Global Design, EMENA. “Its innovative foam technology is easy to use and can be effortlessly integrated into any existing shower with a thermostat. Users can choose their favorite scent from the selection of Kinuami soaps, creating a special ‘me’ moment of indulgence in the soothing embrace of warm foam while nourishing both body and mind.”

Effortless wellness

Reinforcing the relaxing sensation, GROHE Purefoam is designed for ease—from installation to everyday use. It integrates with the existing shower, requiring no dismantling except for connecting the water hose to the hand shower. The soap cartridge is inserted directly into the device and can be changed quickly and easily. The foam technology is activated simply by pressing a button and features an auto-stop function with five preselectable durations, ranging from 4 to 15 seconds. For added convenience, the device comes with a rechargeable battery with charge indicator, and has an effective self-cleaning mode.

Available in white or black, GROHE Purefoam’s slim design is complemented by a glass top that doubles as a shelf. GROHE Purefoam is offered either as a stand-alone solution or bundled with GROHE concealed and exposed shower systems to meet any consumer’s needs. The stand-alone solutions and bundles with exposed shower systems feature a round hand shower with a generous 110 mm diameter. Designed for durability, it includes ShockProof—a silicone ring that prevents damage if the hand shower is dropped. It has two water spray types to enhance wellness: the relaxing Rain and the massaging Jet. When bundled with a concealed shower solution, GROHE Purefoam is paired with a stick hand shower with Rain spray.

For every mood

GROHE’s own soap collection, Kinuami, includes five distinctive fragrances: fresh Citrus Awakening; invigorating Mint Revival; Marine Renewal, consisting of cucumber, avocado and olive; calming Waterlily Bliss; and floral Blossom Serenity, with lily, cashmere and oat and rice milk. The soaps are free of parabens and microplastics and help moisturize the skin while luxuriously cleansing. In addition, all soaps carry the 'Dermatologically Tested' seal from SGS INSTITUT FRESENIUS, a German testing and certification company. With GROHE Purefoam, they create a customized shower experience that goes beyond the ordinary.  
GROHE Purefoam will be available as a bundle from March 2025 and as a stand-alone solution from April 2025 in selected showrooms.

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