GROHE’s less plastic initiative tackling the plastic crisis

With water at the core of its business, it is a matter of course for GROHE to protect the precious resource and commit to providing clean water worldwide. For this reason, GROHE started the Less Plastic Initiative in 2018 to address the global plastic waste problem.

Aiming for the better: Plastic-reduced packaging

In spring 2022, GROHE established a plastic-reduced packaging for its products. The brand could eliminate all unnecessary pla stic from its packaging.
Committing to continuous improvement and reflection, GROHE focuses on taking concrete action, using the solutions currently available and constantly working on better ones.

• 37 million plastic items can be saved per year thanks to the elimination of all unnecessary plastic from GROHE’s product packaging.

• 26 tons of poly bags per year are saved by using a product part of the GROHE Rapid installation system as packaging for other product parts.

• New innovations: Instead of expanding polystyrene or wrapping film solution, new options such as moulded pulp inserts are used.

Committing to continuous improvement and reflection, GROHE focuses on taking concrete action, using the solutions currently available and constantly working on better ones.

Eliminating plastic bottles – sip by sip

Enabling customers to prevent plastic bottle waste in their everyday lives: The GROHE Blue water system offers still, medium and sparkling water directly from the kitchen faucet – filtered and chilled to the preferred drinking temperature.

• 800 single-use plastic bottles can be saved by a family of four per year thanks to GROHE Blue.¹

• Ultimate convenience and comfort: Thanks to the water system, running out of water and last-minute supermarket trips become unnecessary. Saving not only plastic, but also time, water² and CO2.³

• Aiming for a world without waste: The GROHE Blue filters of our supplier BWT are Cradle to Cradle Certified® at the Bronze level. GROHE collects the used filters and passes them on to BWT, where 99% of materials are recycled.