Sustainability
CARING FOR EVERY DROP OF WATER
Sustainability has been at the heart of GROHE's business for over 25 years.
GROHE understands the sustainable transformation of its business as an ongoing journey. The starting point is always a holistic view, which becomes apparent in a 360-degree approach based on legal conformity, it equally encompasses the interests of, and responsibility for, employees, suppliers, customers, products, processes as well as the brand's contribution to the well-being of society.
With water at the core of its business, it is a matter of course for GROHE to protect the precious resource and commit to providing clean water worldwide. For this reason, GROHE started the Less Plastic Initiative in 2018 to address the global plastic waste problem.
GROHE aims to tackle the plastic waste problem from two angles.
Plastic-reduced packaging: In spring 2022, GROHE established a plastic-reduced packaging for its products. The brand could eliminate all unnecessary plastic from its packaging. Committing to continuous improvement and reflection, GROHE focuses on taking concrete action, using the solutions currently available and constantly working on better ones.
Eliminating plastic bottles - sip by sip: Enabling customers to prevent plastic bottle waste in their everyday lives: The GROHE Blue water system offers still, medium and sparkling water directly from the kitchen faucet – filtered and chilled to the preferred drinking temperature
GROHE was selected to be part of the "50 Sustainability Climate Leaders" a global sustainability and climate change protection initiative that highlights international companies that are pioneers in their respective industries. But why is GROHE pioneer in sustainability? GROHE was one of the first sanitary brand that achieved CO2-neutral production:
Since 2020 all eight LIXIL fittings plants, including the plants in Hemer, Lahr, Porta Westfalica (all Germany), Albergaria (Portugal) and Klaeng (Thailand) along with Jiangmen (China), Danang (Vietnam) and Monterrey (Mexico) as well as the German logistics centres of the GROHE brand are CO2-neutral. In 2021, the GROHE outbound logistics became CO2-neutral.
So far unavoidable CO2 emissions are offset through three compensation projects: a hydroelectric power station in India and Vietnam as well as a borehole maintenance project in Malawi.
Dive into the organisation's journey to become CO2-neutral in production.
GROHE is double winner of the German Sustainability Award 2021
For its great achievements, the sanitary brand was awarded with the leading European sustainability prize in two areas at once: In the transformation field "Resources" and, for the plastic-saving water system GROHE Blue, in the category "Design".
For more stories and facts behind GROHE’s sustainability journey, have a look at our third sustainability report here.
Now, GROHE takes the next steps in sustainability initiatives and further approaches circular economy.
Aiming for a world without waste – GROHE launches its first Cradle to Cradle Certified® products
The overconsumption of resources worldwide requires a rethinking of the linear Take-Make-Waste model. That's why GROHE decided to become one of the very first brands within the sanitary industry to apply for the Cradle to Cradle Certified® Product Standard. In the Cradle to Cradle model, in contrast to the linear one, the product is manufactured in such a way that, at the end of its life, the components can be used to create new products. With sustainability goals in mind, the certification process follows five criteria: Material health, material reutilization, renewable energy, water stewardship, and social fairness. Each product is then designated a level of achievement. Three faucets (GROHE BauEdge S-Size, GROHE Eurosmart S-Size, GROHE Eurosmart Kitchen) as well as the GROHE Tempesta 100 shower rail set are now Cradle to Cradle Certified® at the Gold level. Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle Products Innovation Institute.
