GROHE Kitchen portfolio

• GROHE’s high-quality kitchen portfolio meets increased customer demands

• Coordinated concepts for the 60cm around the sink from one single source

• Convenient everyday heroes from installation to operation

Düsseldorf, 7th March 2023 – The kitchen has become an essential centerpiece in modern households. Urbanization leads to open living concepts: The living area, dining room and kitchen merge into one space – here, the social life with family and friends pulsates. This trend has even accelerated in recent years and led to changing demands on modern kitchens: Being a multifunctional living space for cooking, working and even homeschooling activities. Therefore, consumers’ expectations towards kitchens are higher than ever before. The kitchen faucet, for example, is one of the most frequently used touchpoints in the kitchen. Despite the occasional neglect of this important player in the kitchen planning process, a new faucet can greatly enhance the 60cm around the sink. With innovative and consumer-oriented products, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is empowering installers to level-up the kitchen experience for their customers.

GROHE SmartControl: hassle-free installation with maximum effect

A kitchen renovation is a major project and a big investment, but with GROHE’s innovative product portfolio, a kitchen upgrade can be done without spending a fortune: GROHE SmartControl kitchen faucets are easy to install in any kitchen set-up. This enables installers to offer their customers a hassle-free kitchen upgrade while saving essential work time.

"Professionals are in high demand, especially in the current renovation boom. Our partners are often under time pressure and have to manage several projects simultaneously. At the same time, they want to offer their customers not only excellent service but also customized solutions for their needs," says Jonas Brennwald, Leader LIXIL EMENA. "To best support our partners, our promise for our kitchen products is the same one we are known for in the bathroom: It is our aim as innovators to develop high-quality, consumer-oriented products that are real assets – making installers’ day-to-day-business easier and keeping them one step ahead in terms of advice and service", Brennwald continues.

With SmartControl kitchen faucets GROHE is addressing the need for convenient solutions that mean real added value for consumers in their everyday life. Instead of using a lever, the SmartControl kitchen faucet offers an intuitive push-and-turn operation – ideal when hands are full or not clean – and are also available with two spray types. With the push of a button the SmartControl Dual Spray faucets can be switched between shower spray and the interchangeable laminar or mousseur position. Three different designs (Essence, Zedra, Minta) and up to ten different colors and finishes offer aesthetic options to suit all tastes and room concepts.

Following the Perfect Match philosophy, GROHE SmartControl faucets can be combined with a great variety of kitchen sinks that match the faucet in form and function. There are no limitations for customers: From compact models with integrated drainers to chic built-in sinks that blend into the customer’s worktop – there is a sink to every kitchen scheme. All available in a sleek stainless-steel finish or as super-durable composite sinks in Granite Gray or Granite Black.

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