GROHE’s Kitchen Channel

• High-quality kitchen portfolio: GROHE empowers kitchen partners with consumer-oriented kitchen products

• Increased consumer expectations: GROHE offers coordinated concepts for the 60cm around the sink

• Colorful design statements: Innovative coating technology makes GROHE products last and shine

Düsseldorf, 7th March 2023 – The kitchen has become an essential centerpiece in modern households. Urbanization leads to open living concepts: The living area, dining room and kitchen merges into one space – here, the social life with family and friends pulsates. This trend has even accelerated in recent years and led to changing demands on modern kitchens: Being a multifunctional living space for cooking, working and even homeschooling activities. Therefore, consumers’ expectations towards kitchens are higher than ever before. This leads to an increased desire for consultation during the kitchen planning process where details can be a decisive factor: The kitchen faucet, for example, is one of the most frequently used touchpoints in the kitchen, yet it receives too little attention. GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is taking this insight into account and wants to shine a new spotlight on the faucet – the everyday kitchen hero – to empower its kitchen partners with purpose-driven and consumer-oriented products.

Innovation, reliability and convenience: GROHE SmartControl kitchen faucets

"In their kitchen planning journey, consumers expect not only professional advice and expert insights, but that extra bit of inspiration and sophisticated technologies that make their kitchen more than just a functional place," says Jonas Brennwald, Leader LIXIL EMENA. "We are not only specialized in bathroom solutions but are also experts in kitchen fittings. It is our aim as innovators to offer consumer-oriented and high-quality products that are real assets – keeping them one step ahead.”

With SmartControl kitchen faucets GROHE is addressing the need for convenient solutions that mean real added value for consumers in their everyday life. Instead of using a lever, the SmartControl kitchen faucet offers an intuitive push-and-turn operation – ideal when hands are full or not clean – and are also available with two spray types. With the push of a button the SmartControl Dual Spray faucets can be switched between shower spray and the interchangeable laminar or mousseur position. Three different designs (Accent, Scala and Vento) and up to ten different colors and finishes offer aesthetic options to suit all tastes and room concepts.

Following the Perfect Match philosophy, GROHE SmartControl faucets can be combined with a great variety of color-coordinated kitchen sinks. The result: the sink area as a real design highlight. To further ensure maximum durability and long-lasting color shine, GROHE uses PVD technology, originally stemming from space engineering and setting a new standard in surface quality. A surface that is three times harder than chrome and ten times more resistant to scratches not only guarantees a brilliant color spectrum but also allows sinks and faucets to withstand the toughest demands of everyday kitchen use.

Contact